Motivasi Penggunaan Second Account Instagram sebagai Sarana Ekspresi Diri pada Mahasiswi (Studi Kasus pada Mahasiswi Ilmu Kesehatan Masyarakat Universitas Nusa Cendana Angkatan 2024)

MOLA, Fransisca Caecilia Nadya Wea (2025) Motivasi Penggunaan Second Account Instagram sebagai Sarana Ekspresi Diri pada Mahasiswi (Studi Kasus pada Mahasiswi Ilmu Kesehatan Masyarakat Universitas Nusa Cendana Angkatan 2024). Undergraduate thesis, Universitas Katolik Widya Mandira.

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Abstract

This study aims to determine and understand the motivations for using a second Instagram account as a means of self-expression among female students of Public Health Sciences, Undana 2024. The emergence of a second account is inseparable from the conditions of using the main account, which tends to demand self-image management in front of a wide audience, thus limiting individual freedom of self-expression. The method used is a qualitative descriptive with a case study approach. Data collection techniques were carried out through in-depth interviews, non-participant observation, and documentation of female students who actively use a second Instagram account. This study uses the theories of Uses and Gratifications and Dramaturgy as the basis for data analysis. The results show that the motivations for using a second Instagram account among female students include the need for freedom of expression, emotional comfort, a sense of security from social judgment, and satisfaction in interacting with a limited audience. From the perspective of Uses and Gratifications, female students are seen as active media users in choosing a second account to fulfill personal needs and motives. Meanwhile, from the perspective of Dramaturgy, the main account functions as a front stage, while the second account plays a back stage role that allows female students to present themselves more authentically. This study confirms that the use of a second Instagram account is a meaningful communication practice in supporting self-expression and identity management of female students on social media. As a recommendation, users, especially female students, are expected to remain wise in using social media by maintaining privacy security and utilizing Instagram features positively to build healthy and meaningful communication.

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