Strategi Komunikasi Hubungan Masyarakat Kepolisian dalam Membangun Citra Positif (Studi Kasus Pada Polresta Kupang Kota Melalui Instagram @Humaspolresta_Kupangkota)

ASTEN, Vianey Jarani (2025) Strategi Komunikasi Hubungan Masyarakat Kepolisian dalam Membangun Citra Positif (Studi Kasus Pada Polresta Kupang Kota Melalui Instagram @Humaspolresta_Kupangkota). Undergraduate thesis, Universitas Katolik Widya Mandira.

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Abstract

This study aims to determine and analyze the Police Public Relations Communication Strategy in Building a Positive Image (Case Study at the Kupang City Police Department Through Instagram @Humaspolresta_Kupangkota). In building a positive image of an institution, a good and appropriate communication strategy is needed. Communication strategy is the best combination of all communication elements starting from communicators, channels, messages, interference, communicants, effects and feedback designed to achieve communication goals. The concept used in this study is the Police Public Relations Communication Strategy in Building a Positive Image. To discuss this study, the author uses a case study research method with a qualitative descriptive research type. The data collection technique used by the author is through observation, interviews, and documentation with informants consisting of Public Relations Members of the Kupang City Police Department and the community. The results of this study indicate that the Kupang City Police Department's public relations communication strategy was achieved because the community felt helped by the dissemination of information using social media, especially Instagram. The public relations communication strategy was used appropriately, starting from analyzing communication targets, selecting communication media, assessing the objectives of communication messages, and the role of communicators in communication, thus forming and enhancing a positive image of the Kupang City Police Department. Suggestions for future researchers are expected to analyze communication strategies using Philip Kotler's image theory to examine the formation of a positive image at the Kupang City Police Department.

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